---
updatedAt: 2025-06-09T20:44:10.000Z
agentTools:
  projectIndex: https://docs.fullcontact.com/llms.txt
---

# Acumen Overview

Acumen is a B2B lead generation product for sales and marketing teams looking for ways turn the 98% of unknown website visitors into tangible leads.  With Acumen, we can identify and enrich up to 40% of these visitors with actionable data.

Acumen uses the FullContact webtag that will resolve and identify website visitors and generate a lead report containing information including name, email, company name, LinkedIn profile, webpage browsing insights and other data.

## Getting Started

To test drive Acumen, you can signup for a 14 day free trial account.  This trial provides a fully functioning version of the product for a limited time.

[Sign up for a Trial Today](https://platform.fullcontact.com/register/offer/crtrial)

Once you have signed up for a trial, you will be required to install the FullContact webtag to be able to populate the lead report inside of the FullContact platform.

[Instructions for Configuring our Webtag](configure-fullcontact-webtag)