improved

Improvements to Match Test

Minor bug fixes and improvements to match test

improved

Enhancements to Customer Recognition Webtag and Analytics page

  • Current Identity Streme Size
  • Private graph recognition rate to Analytics
  • Enabled web tag for PUMA or Resolve customers.
improved

Verified Physical

Allows you to select or output only PIDs that have been linked to a physical address in the United States. Available through API and Batch.

MAID Accuracy

Returns up to 5 most recent MAIDs

improved

FullContact WebTag

  • Improvements to the FullContact Tag. Allowing for storing Customer Record IDs in the same call as the received PID
  • Unauthenticated recognition leveraging the webtag and insights around individuals from Resolve
improved

Improvements to Resolve

  • Increased Accuracy of Resolve
  • Continued improvements to our resolve and match accuracy, with improvements to name matching and the ability to match to Same PIDs for different inputs.
improved

Interest Bundle Improvements

Improvements to breadth and depth of interest data. Along with new hierarchy allowing for better modeling.

improved

Improved API Output Consistency

Added more sorting criteria in keys query to ensure the keys are always returned in the same order.

improved

Increased Clarity of Analytics Information

Customers who are using the FC Tag will now be able to see detailed analytics information in Platform, which includes gender, age, education, demographics, and digital ID details, on their Platform account.

added

Added Individual Plus fields to Zapier Integration

Customers with an Individual Plus insight bundle can build Zaps that make use of all of the additional person enrich data fields that are returned. The upgraded fields will always be returned empty for customers that have not purchased the bundle upgrades.