Introduction to FullContact™

You'll be up and running in a jiffy!

Welcome to FullContact, a privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences by unifying data and applying insights in the moments that matter. We’re happy to help you accomplish your Identity Resolution needs. This section is designed to get you started using FullContact in as little time as possible.

FullContact can help improve the customer experience by tying together disparate datasets, recognizing your customers as they engage with you across digital channels, enriching your dataset with audience insights, and applying incremental digital identifiers to allow you to maintain a consistent and personalized customer experience no matter where your customers engage with you.

FullContact accepts identity fragments as inputs (email, phone, name + address, etc...) and - using our person-centered graph - unifies and maps these disparate identifiers into a single person. In addition, FullContact can provide additional rich insights about your customers to drive personalization all in a privacy safe manner.

The Identity Graph

Our graph consists of data fragments of an individual, which are connected to build a whole-person picture. This includes both personal and professional identities and hundreds of marketing attributes about a person which can be queried by the graph to identify the individual person from the billions of people in the Identity Graph. As a person’s data changes, our graph dynamically updates, making observations to choose the most accurate and up-to-date information.

FullContact Product Overview

  • Enrich Append customer and prospect data with multidimensional insights. Amplify outreach with digital identifiers.
  • Resolve Unify your incomplete or fragmented offline, online, professional and personal identifiers to a whole person with a unique, persistent PersonID.
  • Private Identity Cloud™ Securely store and manage customer records in an encrypted environment.
  • Verify Overview Obtain raw signals on individuals, understand how well personal identifiers being inputted match to FullContact's Identity Graph alongside an associated score for each raw signal.
  • Permissions Track and store permissions and consent of customers and prospects over time.