FullContact's Customer Recognition is a simple solution where customers can recognize authenticated and unauthenticated (i.e. known and unknown) visitors on their digital sites in real-time distilled down into a FullContact PersonID (PID). FullContact leverages a combination of digital identifiers such as 1st party cookies, 3rd party cookies and IP Addresses, as well as user-submitted identifiers, e.g. email address, phone, name, etc., to resolve site visitors to a PersonID.

Our PersonID is a persistent, portable identifier. Our Customer Recognition solution is anchored on encrypted email addresses that are authenticated by 25 billion data signals.

We’re taking the power out of the hands of walled gardens and traditional onboarders and putting it back in the hands of brands and independent tech providers.

From the moment visitors start interacting, you can identify your best customers and prospects in real-time.

Increase conversions and average order values
Improve messaging across the customer journey
Ensure persistent recognition across every session
Privacy-driven recognition

Discover FullContact’s Customer Recognition Solution FAQ

The FullContact Customer Recognition Tag will attempt to resolve online visitors down to a FullContact Person ID and store that ID in cookie or localStorage.

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Best Practice
It is best practice to Map and Resolve your entire CRM file to your Identity Streme prior to putting the tag on your website. By doing so, you can more easily understand who are already your customers, and on your CRM file, and who are the prospects engaging with you and showing intent.

You can read more about FullContact's Resolve feature set in the Resolve Overview.

High Level Architecture

Customer Recognition Architecture

Configure your webtag

The next step - let's configure your webtag in the FullContact platform.