Before Running the Test

In order to ensure the best results when running any testing, we recommend you follow
these simple guidelines when preparing your audience file:

Your audience file should be in .CSV format. Here is a template from FullContact’s Platform.
Your list should be a random sample of your customers, with at least 100 records and up to 200k.
- A truly random sample will provide the most accurate results when running a match test. We do not recommend running match tests on your best or worst customer records, as that will skew your results.
- Need a larger sample analyzed? Reach out to your sales representative
We recommend that you provide as many acceptable customer inputs as possible, in the correct formatting.

Acceptable Inputs and Formatting

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Adhering to these guidelines to prepare for running your match tests will help us provide the most comprehensive view of your data against our Insights Bundles.

Input	Formatting
Email Address(es) Clear text, MD5, SHA-1 or SHA-256 Must generate hashed emails as lowercase after removing spacing before and after the hash_	Clear Text: [email protected] MD5 Email Hash: 0e75c688a5e3cb2a3027ae4d5a90af8b SHA-1 Email Hash: b4eba69f87560d138b7cc6ed512283c40e0bf226 SHA-256 Email Hash: f4a73f4a5b069fed3e8ff8f7d9784e012db1fd5d63cfd3ad5582c86588defcd3
Phone Number(s) E164 Formatting recommended	+13035555555
Social Profile URL Full URL is recommended over just username	linkedin.com/in/jane-smith twitter.com/janesmith
Name/Address Both name and address must be present Street address should be parsed into Address Line 1 and Address Line 2	Acceptable Combinations for Location: location.addressLine1 + location.city + location.region location.addressLine1 + location.city + location.regionCode location.addressLine1 + location.postalCodeAcceptable Combinations for Name: name.full name.given + name.family
Mobile Advertising ID Android Advertising IDs (AAID) or Identifier for Advertisers (IDFA) mobile IDs	ape2ch30-pifn-cbvi-30yy-nia-zex7aw5u

Input

Formatting

Email Address(es)

Clear text, MD5, SHA-1 or SHA-256

Must generate hashed emails as lowercase after removing spacing before and after the hash_

Clear Text: [email protected]

MD5 Email Hash: 0e75c688a5e3cb2a3027ae4d5a90af8b

SHA-1 Email Hash: b4eba69f87560d138b7cc6ed512283c40e0bf226

SHA-256 Email Hash: f4a73f4a5b069fed3e8ff8f7d9784e012db1fd5d63cfd3ad5582c86588defcd3

Phone Number(s)

E164 Formatting recommended

+13035555555

Social Profile URL

Full URL is recommended over just
username

linkedin.com/in/jane-smith
twitter.com/janesmith

Name/Address

Both name and address must be
present
Street address should
be parsed into Address Line 1 and
Address Line 2

Acceptable Combinations for Location:

location.addressLine1 + location.city + location.region
location.addressLine1 + location.city + location.regionCode
location.addressLine1 + location.postalCodeAcceptable Combinations for Name:
name.full
name.given + name.family

Mobile Advertising ID

Android Advertising IDs (AAID) or
Identifier for Advertisers (IDFA)
mobile IDs

ape2ch30-pifn-cbvi-30yy-nia-zex7aw5u