Customer Recognition Acceptable Use Policies

For B2C Customers - Using our Customer Recognition Product

FullContact requires its customers to adhere to and uphold modern privacy regulations. To this end, we require our customers who use our Customer Recognition web tag to do the following:

  • Post and maintain a legally adequate privacy policy on each website that uses the Customer Recognition web tag, which includes a disclosure that you use pixel tags to collect personal information from website visitors; and
  • Obtain or possess the rights necessary, including any applicable consent required, under applicable privacy laws, to collect personal information from website visitors using the Customer Recognition web tag.

FullContact may periodically audit sites using the Customer Recognition web tag for compliance with these requirements. If these requirements are not met, FullContact reserves the right to terminate the applicable Customer Recognition services.

Note this document is not an exhaustive list of legal requirements and does not constitute legal advice.

For B2B Customers - Using our Acumen Product

FullContact requires its customers to adhere to and uphold modern privacy regulations. To this end, we require our customers who use our Acumen web tag to do the following:

  • Post and maintain a legally adequate privacy policy on each website that uses the Acumen web tag, which includes a disclosure that you use pixel tags to collect personal information from website visitors; and
  • Obtain or possess the rights necessary, including any applicable consent required, under applicable privacy laws, to collect personal information from website visitors using the Customer Recognition web tag.

Customer may only use the B2B Acumen services in a responsible and professional manner relating to Customer’s business-to-business sales, marketing, and business development activities, specifically to: (i) identify prospective sales opportunities, research Customer’s existing customers and prospects, and otherwise analyze the FullContact Data for business-to-business development purposes; and (ii) communicate with any individuals contained within FullContact Data, in a manner that relates directly to such person’s profession, business, or employment.

FullContact may periodically audit sites using the Acumen web tag for compliance with these requirements. If these requirements are not met, FullContact reserves the right to terminate the applicable Acumen services.

Note this document is not an exhaustive list of legal requirements and does not constitute legal advice.

Consent Management Platforms - Primer Guidance

Below is a list of Consent Management Platforms (CMP) for your consideration in order to provide website visitors with consent preferences:

  • OneTrust
  • CookieYes
  • Osano
  • Usercentrics
  • Quantcast Choice
  • Secure Privacy
  • Cookiebot
  • DataGrail
  • Piwik Pro
  • TrustArc
  • Ketch Kloud

FullContact has partnered with Ketch Kloud to implement cookie consents on our FullContact website for online visitors. An overview of how FullContact accomplished this can be found here.

Disclaimer: please consult with your CMP of choice to ensure proper implementation on your website(s).

Updated 4 months ago