Individual Plus Insights

{
  "name" : {
    "given" : "Angus",
    "family" : "De Vaca",
    "full" : "Angus De Vaca"
  },
  "age" : {
    "range" : "40-49",
    "value" : 40
  },
  "gender" : "Male",
  "household" : {
    "familyInfo" : {
      "householdSize" : "4",
      "numberOfAdults" : "1",
      "numberOfChildren" : "2",
      "lifeCycles" : {
        "babyBoomers" : "Y",
        "dualIncomeNoKids" : "Y",
        "familyTies" : "Y",
        "generationX" : "Y",
        "millenials" : "Y",
        "millenialsButFirstLetMeTakeASelfie" : "Y",
        "millenialsGettinHitched" : "Y",
        "millenialsIAmAnAdult" : "Y",
        "millenialsLivesWithMom" : "Y",
        "millenialsMomLife" : "Y",
        "millenialsPuttingDownRoots" : "Y"
      }
    },
    "homeInfo" : {
      "dwellingType" : "Business",
      "householdEducation" : "College",
      "maritalStatus" : "At least 1 single",
      "lengthOfResidence" : "20+ yrs",
      "householdOccupation" : "Lawyers-Judges",
      "homeMarketValue" : "3154S",
      "yearHomeBuilt" : "1968"
    },
    "locationInfo" : {
      "nielsenCountySize" : "All counties in the next largest set of metropolitan areas which together account for 30% of U.S. households in the 2010 census. No non-metropolitan counties are large enough to qualify as A or B counties.",
      "carrierRoute" : "C024",
      "coreBasedStatisticalArea" : "33221",
      "blockGroupNumber" : "8",
      "censusTractSuffix" : "0",
      "countyCode" : "115",
      "dsfSeasonCode" : "B"
    },
    "presence" : {
      "presenceOfChildren" : "Y",
      "adult" : {
        "age18to24" : "Male",
        "age25to34" : "Female",
        "age35to44" : "Female",
        "age45to54" : "Male",
        "age55to64" : "Female",
        "age65to74" : "Male",
        "age75above" : "Female"
      }
    },
    "finance" : {
      "income" : "$30,000 - $39,999",
      "discretionarySpendingIncome" : "$65,000 - $74,999",
      "firstMortgageAmountInThousands" : "5147",
      "homeMarketValueTaxRecord" : "453",
      "investmentResources" : "$250,000 - $499,999",
      "liquidResources" : "$500 - $2,499",
      "shortTermLiability" : "$50,000 or more",
      "netWorth" : "$150,000 - $249,999",
      "wealthResources" : "$250,000 - $499,999",
      "paymentMethodCreditCard" : "Y"
    }
  },
  "demographics" : {
    "gender" : "Male",
    "age": {
            "birthday": {
                "year": 1962,
                "month": 7,
                "day": 12
            },
            "range": "60-69",
            "value": 60
    },
    "birth" : {
      "birthMonth" : "null",
      "birthYear" : "null"
    },
    "homeInfo" : {
      "homeOwner" : "Definite Renter"
    },
    "enthusiasts" : {
      "niches" : "Chic Society"
    },
    "maritalInfo" : {
      "maritalStatus" : "Married"
    }
  },
  "surveys" : {
    "own" : {
      "smartPhone" : "Y",
      "cat" : "Y",
      "dog" : "Y",
      "pets" : "Y"
    },
    "collectibles" : {
      "dolls" : "Y",
      "figurines" : "Y",
      "any" : "Y",
      "artAntique" : "Y"
    },
    "dietConcerns" : {
      "naturalFoods" : "Y",
      "diet" : "Y",
      "weightControl" : "Y"
    },
    "hobby" : {
      "baking" : "Y",
      "cigarSmoking" : "Y",
      "cooking" : "Y",
      "crafts" : "Y",
      "gardening" : "Y",
      "homeStudyCourses" : "Y",
      "quilting" : "Y",
      "selfImprovementCourses" : "Y",
      "woodworking" : "Y",
      "photography" : "Y",
      "careerAdvancementCourses" : "Y",
      "any" : "Y",
      "automotiveWork" : "Y",
      "birdFeedingOrWatching" : "Y",
      "culturalArtsOrEvents" : "Y",
      "gourmetFoods" : "Y",
      "homeImprovementOrDIY" : "Y",
      "motorcycleRiding" : "Y",
      "scrapbooking" : "Y",
      "sewingOrNeedleworkOrKnitting" : "Y",
      "wine" : "Y"
    },
    "investments" : {
      "juvenileLifeInsurance" : "Y",
      "burialInsurance" : "Y",
      "insurance" : "Y",
      "investments" : "Y",
      "lifeInsurance" : "Y",
      "medicareCoverage" : "Y",
      "mutualFunds" : "Y",
      "stocksOrBonds" : "Y"
    },
    "music" : {
      "classical" : "Y",
      "country" : "Y",
      "jazz" : "Y",
      "any" : "Y",
      "rythmAndBlues" : "Y",
      "rockNRoll" : "Y"
    },
    "reading" : {
      "bestSellingFiction" : "Y",
      "childrens" : "Y",
      "fashion" : "Y",
      "military" : "Y",
      "entertainment" : "Y",
      "romance" : "Y",
      "sports" : "Y",
      "books" : "Y",
      "cookingOrCulinary" : "Y",
      "countryOrLifestyle" : "Y",
      "interior" : "Y",
      "medicalOrHealth" : "Y",
      "worldNews" : "Y"
    },
    "sporting" : {
      "campingOrHiking" : "Y",
      "fishing" : "Y",
      "golf" : "Y",
      "nascar" : "Y",
      "boatingOrSailing" : "Y",
      "cycling" : "Y",
      "fitnessExcercise" : "Y",
      "bigGameHunting" : "Y",
      "huntingOrShooting" : "Y",
      "sportsMerchandiseOrActivewearRecency" : "7 - 12 months",
      "runningOrJogging" : "Y",
      "skiingOrSnowboarding" : "Y",
      "sportsParticipation" : "Y",
      "walkingForHealth" : "Y",
      "yogaOrPilates" : "Y"
    },
    "travel" : {
      "timeshare" : "Y",
      "business" : "Y",
      "cruiseShipVacation" : "Y",
      "international" : "Y",
      "leisure" : "Y",
      "rvVacations" : "Y",
      "travelInTheUSA" : "Y",
      "traveler" : "Y"
    },
    "purchase" : {
      "artsCraftsRecency" : "0 - 6 months",
      "beautyAndSpaRecency" : "7 - 12 months",
      "beveragesRecency" : "7 - 12 months",
      "booksRecency" : "7 - 12 months",
      "clubContinuity" : "Y",
      "gardenAndBackyardRecency" : "7 - 12 months",
      "homeDecorRecency" : "7 - 12 months",
      "sweepstakes" : "Y",
      "maleApparelRecency" : "0 - 6 months",
      "musicVideosRecency" : "7 - 12 months",
      "specialtyFoodsAndGiftsRecency" : "7 - 12 months",
      "sportsAndOutdoorRecency" : "7 - 12 months",
      "toolsAndElectronicsRecency" : "13 - 18 months",
      "femaleAndMaleRecency" : "13 - 18 months",
      "femaleBrandAndFitRecency" : "0 - 6 months"
    },
    "donor" : {
      "activeMilitary" : "Y",
      "animalWelfare" : "Y",
      "artsOrCultural" : "Y",
      "childrens" : "Y",
      "charitable" : "Y",
      "humanitarian" : "Y",
      "veteran" : "Y",
      "wildlifeEnvironmental" : "Y",
      "worldRelief" : "Y"
    },
    "mailOrder" : {
      "any" : "Y",
      "apparel" : "Y",
      "books" : "Y",
      "buyer" : "Y",
      "childrensProducts" : "Y",
      "food" : "Y",
      "gifts" : "Y",
      "healthOrBeautyProducts" : "Y",
      "homeFurnishing" : "Y",
      "jewelry" : "Y",
      "magazines" : "Y",
      "videosOrDVD" : "Y",
      "womensPlusApparel" : "Y"
    },
    "other" : {
      "electronics" : "Y",
      "grandchildren" : "Y",
      "militaryVeteran" : "Y",
      "onlineHousehold" : "Y",
      "scienceAndNewTechnology" : "Y",
      "swimmingPool" : "Y"
    },
    "social" : {
      "facebookUser" : "Y",
      "instagramUser" : "Y",
      "pinterestUser" : "Y",
      "twitterUser" : "Y"
    }
  },
  "emails" : [ {
    "label" : "Home",
    "md5" : "a143e627ed898bc54db1c398a37738da",
    "sha256" : "ba8851040bfc825ccdaab86cf204f8a9f5bb8f965ec6ce2055beef8f4ba34fa7",
    "sha1" : "aa50b1d123f280d5cd0dcf645a5200eff1e80296"
  }, {
    "label" : "Other",
    "md5" : "a451b868c1b92949ba006df83f9effd2",
    "sha256" : "633d337e296a1c75d491ee171f47c51c4252d404368c6faae04397c3cbd9f4de",
    "sha1" : "c1e055608f8a7e899072f5dd24fb5e19a96d631f"
  }, {
    "label" : "Work",
    "md5" : "03e3a30f3730b3462486e033200f5bdf",
    "sha256" : "36e49ca7847eadf8e2d45be237b4fdf4d0dd5ac7105d5f535a6df5a844e1da7e",
    "sha1" : "bca6bde709b71eb0a0badf04a038a56638204537"
  }],
  "phones" : [ ],
  "profiles" : {
    "twitter" : {
      "url" : "https://twitter.com/hspangus",
      "service" : "twitter"
    },
    "linkedin" : {
      "url" : "https://www.linkedin.com/in/hspangus",
      "bio" : "Connect with me on LinkedIn",
      "service" : "linkedin"
    }
  },
  "locations" : [ {
    "city" : "Denver",
    "region" : "Colorado",
    "regionCode" : "CO",
    "country" : "United States",
    "countryCode" : "US",
    "formatted" : "Denver, Colorado, United States"
  } ],
  "employment" : [ {
    "name" : "Self-employed",
    "current" : true,
    "title" : "Independent Consultant"
  } ],
  "photos" : [ {
    "label" : "Avatar",
    "value" : "https://img.fullcontact.com/static/b3d621eec2c09cafb35e3575b4946719_95fa934eff5e1713d8ce53e2301d3f3ac304570a34418c443d3e9ef69f1a1d7e"
  } ],
  "education" : [ {
    "name" : "CSU",
    "degree" : "PhD, Marketing and Communications",
    "end" : {
      "year" : 2001,
      "month" : 5,
      "day" : 25
    }
  } ],
  "urls" : [ {
    "value" : "https://angusdeva.ca/blog"
  } ],
  "triggers" : {
    "type" : {
      "collegeGraduate" : "N",
      "emptyNester" : "N",
      "homeMarketValue" : "D",
      "income" : "I",
      "newAdultToFile" : "Y",
      "newFirstChild0to2YearsOld" : "Y",
      "newPreDriver" : "N",
      "newYoungAdultToFile" : "Y",
      "nicheSwitch" : "Niche U",
      "valueScore" : "I"
    },
    "date" : {
      "collegeGraduateChange" : "200911",
      "emptyNesterChange" : "201602",
      "firstChildChange" : "201411",
      "homeMarketValueChange" : "201404",
      "incomeChange" : "201404",
      "newAdultChange" : "201306",
      "newDriverChange" : "201502",
      "newYoungAdultToChange" : "200702",
      "nicheSwitch" : "201508",
      "valueScoreChange" : "200808"
    }
  },
  "marketTrends" : {
    "switchers" : {
      "job" : "Likely"
    },
    "enthusiasts" : {
      "artHouseMovie" : "Highly Likely",
      "baseball" : "Unlikely",
      "basketball" : "Likely",
      "brandLoyalists" : "Likely",
      "carryOut" : "Unlikely",
      "casualDining" : "Likely",
      "extremeFitness" : "Likely",
      "football" : "Unlikely",
      "gamingnonMobileDevices" : "Likely",
      "hockey" : "Likely",
      "latinMusic" : "Unlikely",
      "quickServiceRestaurant" : "Likely",
      "soccer" : "Likely"
    },
    "attendees" : {
      "amusementPark" : "Unlikely",
      "liveMusicConcert" : "Highly Likely"
    },
    "buyers" : {
      "christmasOrnamentsCollectibles" : "Unlikely",
      "heavyLowFatFood" : "Unlikely",
      "onlineHomeCleaningProduct" : "Unlikely",
      "onlinePetFood" : "Highly Likely"
    },
    "customers" : {
      "amazonPrime" : "Highly Likely",
      "annuity" : "Highly Likely",
      "mensBigandTallApparel" : "Highly Likely",
      "plantoPurchaseSmartHomeProducts" : "Likely",
      "restaurantLoyaltyCard" : "Highly Likely",
      "socialMediaPreference" : "Likely",
      "subscriptionorAutoShipmentHouseholdProduct" : "Likely",
      "womensPlusSizeApparel" : "Likely"
    },
    "consumers" : {
      "airlineUpgraders" : "Likely",
      "autoInsurance" : "Highly Likely",
      "cableBundlecableinternethomephone" : "Likely",
      "casinoGamer" : "Highly Likely",
      "coinsCollector" : "Likely",
      "conservativeInvestmentStyle" : "Highly Likely",
      "contactlessPayApplication" : "Likely",
      "cordCutters" : "Likely",
      "creditCardAttritionHouseholds" : "Highly Likely",
      "creditCardRevolvers" : "Unlikely",
      "dietConsciousHouseholds" : "Likely",
      "doitYourselfer" : "Unlikely",
      "futureInvestors" : "Likely",
      "homeRemodelers" : "Unlikely",
      "mealKitDelivery" : "Highly Likely",
      "pandemicLuxurySpenders" : "Likely",
      "pandemicRiskTolerant" : "Highly Likely",
      "personalTraveler" : "Likely",
      "retailTexters" : "Highly Likely",
      "retiredbutStillWorking" : "Likely",
      "satelliteBundlesatelliteinethomeorwireless" : "Highly Likely",
      "sociallyInfluenced" : "Unlikely",
      "upcomingRetirees65andOlder" : "Unlikely",
      "vehicleDIYrs" : "Likely",
      "weeklyOnlineBankers" : "Unlikely",
      "wellnessHouseholdsHealth" : "Likely",
      "wiredLineVideoConnectors" : "Likely"
    },
    "donor" : {
      "animalWelfare" : "Likely",
      "environmental" : "Likely"
    },
    "owners" : {
      "androidSmartPhone" : "Likely",
      "appleSmartPhone" : "Unlikely",
      "smartTV" : "Highly Likely"
    },
    "travellers" : {
      "business" : "Unlikely"
    },
    "readers" : {
      "avidBook" : "Unlikely",
      "book" : "Highly Likely",
      "entertainment" : "Likely"
    },
    "voters" : {
      "likely" : "Highly Likely"
    },
    "subscribers" : {
      "cableTVPremium" : "Likely",
      "financialHealthNewsletter" : "Unlikely",
      "satelliteRadio" : "Likely"
    },
    "purchasers" : {
      "autoLoan" : "Likely",
      "frequentMobile" : "Likely",
      "frequentOnlineMusic" : "Highly Likely",
      "impulse" : "Unlikely",
      "newLuxuryVehicle" : "Unlikely",
      "newnonLuxuryVehicle" : "Highly Likely",
      "organicFood" : "Unlikely",
      "webSurferBrickMortar" : "Likely",
      "webandBrickMortarViewerOnline" : "Likely",
      "rv" : "Likely"
    },
    "spenders" : {
      "pandemicDecreasedSpenders" : "Likely",
      "vacationSpenders" : "Likely"
    },
    "shoppers" : {
      "bargainHotel" : "Highly Likely",
      "bargain" : "Likely",
      "multiRetailer" : "Likely",
      "whatsOnSale" : "Likely"
    },
    "users" : {
      "app" : "Likely",
      "brandedRetailCreditCard" : "Highly Likely",
      "creditCardBalanceTransfer" : "Likely",
      "debitCardRewards" : "Highly Likely",
      "debitCard" : "Highly Likely",
      "heavyCoupon" : "Likely",
      "mobileBanking" : "Unlikely",
      "naturalProductPersonalCareProduct" : "Likely",
      "onlineSavings" : "Likely",
      "publicTransportation" : "Highly Likely",
      "restaurantApp" : "Likely",
      "restaurantLoyaltyApp" : "Unlikely",
      "rewardsCardOther" : "Likely"
    }
  }
}