Interests
The Interests Bundle contains information on the interests of an individual derived from their engagement with content related to the topic. Interests exist in 4 categories Technology, Gaming, Entertainment and Lifestyle; any or all of these may be turned on for your account. This is especially useful for segmentation, targeting and analytics projects. The Interests will be returned in the Interests keys in the details object represents a Person Summary.
Fields may be added in the future to provide you with more insights. It is important to note this and design your implementation to allow for new category, subCategory and name fields over time.
"details": {
"interests": [
{"category": "technology"},
{"category": "technology", "subCategory": "brand", "name": "ups"},
{"category": "technology", "subCategory":"cameras"},
{"category": "gaming"},
{"category": "gaming", "subCategory": "franchise", "name": "fortnite"},
{"category": "gaming", "subCategory": "franchise", "name": "mario"},
{"category": "gaming", "subCategory": "franchise", "name": "madden"},
{"category": "gaming", "subCategory": "platforms_consoles", "name": "microsoft_xbox_one"},
{"category": "gaming", "subCategory":"platforms_consoles"},
{"category": "entertainment"},
{"category": "entertainment", "subCategory": "genre", "name": "scifi"},
{"category": "entertainment", "subCategory": "movies"},
{"category": "lifestyle"},
{"category": "lifestyle", "subCategory": "global_travel" "name": "enthusiast"},
{"category": "lifestyle", "subCategory": "pet owners"}
]
}
| Properties | |
|---|---|
| category string | Represents a category of interest that is relevant to the individual. |
| subCategory string | Represents a sub category of interest that is relevant to the individual. |
| name string | Represents a specific interest that is relevant to the individual. |
Updated about 15 hours ago