Permission Overview

Introduction

FullContact's Permission API is a ledger that allows brands, partners, agencies alike to track a variety of permission and preference operations
over time paired with details about what an individual's consent entails, such as:

  • Acknowledgment of consented data
  • Purpose of consented data
  • Which Partner or Vendor of FullContact's is enabling the consent on the user
  • Location of Terms of service and/or Privacy Policy

Each preference acknowledgment is securely captured, maintained and accurately linked from some form of acceptable request identifier(s) to a FullContact PersonID. This allows for real-time consent updates, suppression, creation and retrieval.


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