FullContact's Permission API is a ledger that allows brands, partners, agencies alike to track a variety of permission and preference operations over time paired with details about what an individual's consent entails, such as:
- Acknowledgment of consented data
- Purpose of consented data
- Which Partner or Vendor of FullContact's is enabling the consent on the user
Each preference acknowledgment is securely captured, maintained and accurately linked from some form of acceptable request identifier(s) to a FullContact PersonID. This allows for real-time consent updates, suppression, creation and retrieval.
Updated over 1 year ago